Published work
2
published cases
Freelance web development for digital businesses
Websites and apps for teams that need clarity, speed, and traction.
I help you launch a better website, validate an MVP, or keep shipping without a technical bottleneck. Next.js, React, TypeScript, technical SEO, and analytics from day one.
How I help
- Websites built to communicate clearly and convert better.
- Lean apps and MVPs to validate ideas without overbuilding.
- Ongoing support with visible priorities and steady delivery.
Next.jsReactTypeScriptTailwind CSSNode.js
Trust
Technical work with business context
I combine development, technical SEO, analytics, and product thinking so the technical side genuinely supports the business.
- Technical SEO, performance, and analytics are part of the build, not an afterthought.
- I work from real business priorities, not feature lists for their own sake.
- Decisions are documented so you do not depend on memory or improvisation.
Calendario CiclistaSAVIA Craft
See documented projectsVisible metrics
83
Active cyclists
Public proof
100+
Featured Google reviews
Services
See servicesServices to improve conversion, launch faster, or keep moving
Three clear ways to work together depending on your current stage: improve an existing site, launch something new, or keep iterating without friction.
01
New website or redesign
A clear, fast website that helps your business sell or capture leads.
Businesses that need a new site or want to improve the one they have.
2 to 5 weeks
02
App or MVP
A minimal app to test an idea or streamline a process.
Teams that want to validate something fast without overbuilding.
4 to 8 weeks
03
Ongoing support
I help you evolve your website or app month by month.
Businesses with an active product that need to keep moving without hiring a full team.
Monthly
Work
See allReal projects and outcomes
Published case studies with context, technical decisions, and visible results so you can judge how I work with real evidence.
Calendario Ciclista
Cycling community and clubs
Web app and PWA for cycling clubs to organize rides, meetups and challenges in one shared place.
Web appPWAShared calendarCommunity challenges
83
Active cyclists
6,724
Total activities
271,015 km
Kilometers logged
SAVIA Craft
Personal brand for art and creative services
Corporate website showcasing watercolor, calligraphy, wedding and workshop services, focused on contact and branding.
WordPressCorporate siteMulti-page architecture
100+
Featured Google reviews
Process01 02 03
How I work with you
No fluff, no black boxes, and priorities that make sense. Each phase exists to move the project forward and reduce uncertainty.
Understand the problem
You tell me what you need. I review your site or idea and tell you what makes sense to do.
Build week by week
Weekly deliveries, highest impact first. No surprises, no black boxes.
Launch and measure
We ship, measure what actually happens, and decide next steps with real data.
About
Who I am and how I fit your project
My work sits at the intersection of technical clarity, product thinking, and measurable execution so the website is easier to understand and improve.
I am Urko Ruiz, a freelance web developer. I build websites and apps that are clear, fast, and ready to evolve without unnecessary complexity.
More about meWant a better website or a cleaner way to launch something new?
Tell me where you are, what is blocked, and what you want to improve. I will reply with a clear next step.
Get in touch